Dove Dynamite

Dove Dynamite

Dove Dynamite

iOS App

iOS App

iOS App

A MacBook Pro displaying a photographer's website
A MacBook Pro displaying a photographer's website
A MacBook Pro displaying a photographer's website

Overview

Dove Dynamite is a service offered by Dove through a web app that analyzes your hair and provides two user journeys. The first option allows users to utilize a scan feature that accesses the smartphone's camera, while the second option involves answering a series of questions to gather more information about the user's hair.

Dove Dynamite is a service offered by Dove through a web app that analyzes your hair and provides two user journeys. The first option allows users to utilize a scan feature that accesses the smartphone's camera, while the second option involves answering a series of questions to gather more information about the user's hair.

Dove Dynamite is a service offered by Dove through a web app that analyzes your hair and provides two user journeys. The first option allows users to utilize a scan feature that accesses the smartphone's camera, while the second option involves answering a series of questions to gather more information about the user's hair.

Two screenshots of a photography website
Two screenshots of a photography website
Two screenshots of a photography website
Two screenshots of a photography website

Tech Stack

Midjourney

AI Tool

Figma

Design Tool

ChatGPT

AI Tool

Tech Stack

Midjourney

AI Tool

Figma

Design Tool

ChatGPT

AI Tool

Tech Stack

Midjourney

AI Tool

Figma

Design Tool

ChatGPT

AI Tool

Created

Created

2023

A screenshot of a photography website
A screenshot of a photography website
A screenshot of a photography website

Tech Stack

Midjourney

AI Tool

Figma

Design Tool

ChatGPT

AI Tool

Created

2023

A screenshot of a photography website
Multiple screenshots overlaid of a photography website
Multiple screenshots overlaid of a photography website
Multiple screenshots overlaid of a photography website
Multiple screenshots overlaid of a photography website

Process

Process

Dove provided their entire design system to facilitate the development of this application. They also mentioned that a redesign of their design system was possible. This led to the initial approach being a re-evaluation of their design system.

The concept was to ensure a cohesive experience across all screens. Backgrounds were created using Midjourney, gradually lightening with each step of the user's journey to maintain visual continuity and enhance the overall experience

Dove provided their entire design system to facilitate the development of this application. They also mentioned that a redesign of their design system was possible. This led to the initial approach being a re-evaluation of their design system.

The concept was to ensure a cohesive experience across all screens. Backgrounds were created using Midjourney, gradually lightening with each step of the user's journey to maintain visual continuity and enhance the overall experience

Dove provided their entire design system to facilitate the development of this application. They also mentioned that a redesign of their design system was possible. This led to the initial approach being a re-evaluation of their design system.

The concept was to ensure a cohesive experience across all screens. Backgrounds were created using Midjourney, gradually lightening with each step of the user's journey to maintain visual continuity and enhance the overall experience

Dove provided their entire design system to facilitate the development of this application. They also mentioned that a redesign of their design system was possible. This led to the initial approach being a re-evaluation of their design system.

The concept was to ensure a cohesive experience across all screens. Backgrounds were created using Midjourney, gradually lightening with each step of the user's journey to maintain visual continuity and enhance the overall experience

Multiple screenshots overlaid of a photography website
Multiple screenshots overlaid of a photography website
Multiple screenshots overlaid of a photography website

When this option was presented to Dove, the idea didn't resonate with them. They preferred to stick with a more neutral approach, closely aligned with their products and the textures they embody. The decision was made to use light backgrounds featuring textures of foam and oil droplets.

The design system was also rethought, but without straying too far from their original design principles. The main adjustments included rounding the edges of buttons and creating a sleeker design system that would age better over time.

When this option was presented to Dove, the idea didn't resonate with them. They preferred to stick with a more neutral approach, closely aligned with their products and the textures they embody. The decision was made to use light backgrounds featuring textures of foam and oil droplets.

The design system was also rethought, but without straying too far from their original design principles. The main adjustments included rounding the edges of buttons and creating a sleeker design system that would age better over time.

Vincent Seigneur © 2024

Vincent Seigneur © 2024

Vincent Seigneur © 2024

Vincent Seigneur © 2024